alternative hippopotamus

progressive cyberdadaism from our nation’s capital

February 20, 2008

Framing the Future

by @ 2:02 pm. Filed under Life in D.C., 2008 Elections, book discussion

Note: the following is a draft for a post at OpenLeft. The final version is here.

I understand how Bernie Gordon’s Framing the Future (Berret Koehler Publishers, 2008) could be mistaken for a dozen or so other books on progressive framing. While it’s true that Lakoff’s books, or What’s the Matter with Kansas are of the same general milieu, I would approach Framing the Future in different terms.

Imagine for a moment you are one of a community of survivors after a devastating catastrophe. A once great civilization lies in partial ruins. In its capital city boulders obscure the ceremonial fountains, flooding has overtaken the main streets and boulevards, the museums and galleries are looted. Where once sat cafes now is rubble.

You’d want a How-To manual to rebuild the city. The manual should describe the tools you’ll need, how to use them, and for that matter, how not to use them. Framing the Future is such a How-To manual.

Of course, in describing a city post-disaster I mean our society, and by a catastrophe I mean the Reagan and Bush years. The tools are the means of communication we use, and the How-To’s are examples of their use.

To expand the analogy a bit I should add that the city is not being rebuilt in a vacuum; neighboring tribes are anxiously plotting to retake it, and use it for their own ends.

Who is “Framing the Future” addressed to? In the analogy I’m using it’s addressed to those who have an interest in rebuilding the city. In the language of the book, it’s those who have an interest and a platform for addressing the “persuadables.”

And who are the persuadables? We see, (p. 50):
(more…)

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