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February 6, 2009

Just Call It “Extreme Makeover: Economic Catastrophe Edition”

by @ 12:41 pm. Filed under Uncategorized

Broadcasters, ever mindful that the “Public” in “Public Airwaves” is a mere technicality, note: (WaPo)

President Obama’s desire to talk — and talk, and talk — to the American public could cost broadcast networks millions, and millions, and millions of prime-time TV dollars.

Broadcasters are bracing themselves for the likelihood of three prime-time interruptions in three weeks, totaling at least three hours of prime time — and ad breaks — yanked.

“His economic stimulus package apparently does not extend to the TV networks,” one network exec noted.

Here’s a thought: suck it up.

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