alternative hippopotamus

progressive cyberdadaism from our nation’s capital

March 5, 2007

Local Caveman Makes Good

by AltHippo @ 3:52 pm. Filed under Uncategorized

If you’re like me, you get this strange compunction to order the roast duck with mango salsa…

GEICO caveman to pilot on ABC:

Getting a TV show is so easy, a caveman can do it.

At least according to Variety magazine, who today reported that ABC has ordered a pilot episode of a sitcom based on Geico’s caveman ad campaign.

“Cavemen” will center around three 30-something pre-historic men living in modern-day Atlanta. Like the caveman in Geico’s commercials, the Neanderthals in this comedy will face stereotypes modern men and woman pin on our ancestors.

Advertising executive Joe Lawson, who also was the copywriter behind the Geico caveman ads, as well as other Geico ads, penned the pilot. Variety also reports that Daniel Rappaport, Guymon Cassady, Will Speck and Josh Gordon are executive producers.

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